Alisa McCabe
Visionary/CEO/Founder
Alisa’s passion is assisting small business owners in achieving success. As the proud owner of First Steps Financial for over a decade, she has effectively collaborated with business owners, providing expertise in tracking cash flow, streamlining processes, and organizing financials. Alisa firmly believes that every business owner can achieve success with the appropriate tools.
Experience/Education
- 15+ years accounting experience
- Bachelor’s Degree, University of Massachusetts Dartmouth
Certifications
- Intuit Certified QuickBooks Level 2 ProAdvisor
Areas of Focus
- Small business cash flow management
- Financial organization and reporting
- Process development and optimization
- QuickBooks Online training and support
Awards
- 2023 NJBIZ Empowering Women Award
- 2024 Princeton Mercer Chamber of Commerce Entrepreneur of the Year
Our Latest Insight
Set your small business up for a smooth exit or transition with clear steps, smart planning, and financial clarity. Learn where to start and how to prepare.
Hiring First Steps means gaining a full financial ops team—not just reports, but systems, visibility, and strategy that grow with your business.
Understand the most common government audits, what triggers them, and how to prepare. Stay compliant and protect your business from penalties.
