The 3 Best Business Books I Read in 2022

This is the time of year I reflect back on 2022 and think about what worked well and what didn’t. I love belonging to my Smart Boss Business Book group. It is composed of amazing women who share their experiences and how they are applying what they learned from the books we are reading.

Atomic Habits by James Clear.

His theory on making small changes that have big results was really applicable to every part of my life. He presents the Four Laws of Behavior Change as a simple set of rules that we can use to build better habits. They are: 


  1. Make it obvious 
  2. Make it attractive
  3. Make it easy 
  4. Make it satisfying


He also suggested stacking habits to make them more ‘sticky’. I had been wanting to start some type of exercise program to improve my skiing and tennis game. I also wanted to watch more YouTube videos on ways firms like mine were using QuickBooks Online (QBO) in different industries. 


Boom! Thanks to habit stacking, I was watching videos while I walked on a treadmill for 30 minutes every morning. Even the walking and watching started small, I picked short videos, first five minutes and then made them longer every day to increase the amount of time I was walking. I was consistently walking 30 minutes a day in no time and ready to do any sport. I also learned a lot about QBO in different industries.


I love that he really goes away from the norm of setting goals and focuses on the system and who you wish to become. We are always setting goals for ourselves and I haven’t stopped doing that but I do it with a system that will help achieve who I want to be. Look out world!

The Power of What You Don’t Know by Adam Grant

Adam Grant has an interesting way of looking at situations and providing alternative views for you to consider, using humility and skill, like a scientist. He points out that we typically have three mindsets.


“As we think and talk, we often slip into the mindsets of three different professions: preachers, prosecutors, and politicians. In each of these modes, we take on a particular identity and use a distinct set of tools. We go into preacher mode when our sacred beliefs are in jeopardy: we deliver sermons to protect and promote our ideals. We enter prosecutor mode when we recognize flaws in other people’s reasoning: we marshal arguments to prove them wrong and win our case. We shift into politician mode when we’re seeking to win over an audience: we campaign and lobby for the approval of our constituents.”


Instead, he puts forth that we should be thinking like scientists, being actively open-minded, searching for reasons why we might be wrong – not looking for things to reinforce what we already know- then revising our views based on what we learn.


Grant also provides ways to help others see new possibilities using ‘motivational interviewing’. He suggests that you do this by asking open-ended questions, using reflective listening and affirming the person’s desire and ability to change.


I once again found this book applicable in all areas of my life. I was able to practice thinking like a scientist when my team would bring situations to me and I wanted to go down one of the 3 mindsets. This book also made me think more about communications with family members and how I could improve those conversations too.

You Are a Badass at Making Money by Jen Sincero

I was a little hesitant to read this book. I thought it would not be as useful as other books that I had read. As a group we were used to books that gave us clear paths to action. This was more of how to change your attitude and get a healthy relationship with money and use it to create a successful life. I loved her definition of Rich: “Able to afford all the things and experiences required to fully experience your most authentic life” That started me thinking differently about my life and what my current mindset was.

The walls of your comfort zone are lovingly decorated with your lifelong collection of favorite excuses.

I felt like I had a good relationship with money and I think I still do but this definitely made me realize I had put up walls for no reason. I put boundaries on my thinking about how much money I could make and what it took to do it. I told myself stories (excuses) about why I couldn’t make unlimited money.I have 6 kids and my focus is on them (true..but…) and I wanted more than just money, I want a life of interactions with my kids, travel,and fun. I realized I can have all three so why limit my dreams to only what I have decided is possible? 


My three main takeaways:


  1. Money isn’t evil and if you have an adversarial relationship with it, you will keep from realizing your full potential.
  2. Putting positive energy out into the universe, especially about finances, will do wonders to improve your situation.
  3. To make your money goals become reality, get specific about the amount of money you want to have and how you will use it.


She really pushes you to think beyond what you have in front of you and to ask the universe for help. When she starts to talk about the ‘universe’ I wanted to shut down my thoughts, as it sounds very intangible and admittedly a little too out there for me. But having read The Power of What You Don’t Know, I tried to use my scientist mode to lean into this and wrap my head around it. 


It is a different way of thinking and then again it isn’t. She likened it to the voice in your head, a spiritual guide or knowing that there is something bigger than you at work here. Ok, I can get on board with that and delve deeper into changing my attitude to fit with this new outlook on making money. This is an easy read – she is funny and very authentically herself. I really enjoyed reading about someone else’s journey and taking tips from her experiences and applying them to my life.


While we read several books in 2022, these three really made an impact on the way I work, lead my team and my life. I highly recommend them and if you want to continue the conversation or join our women’s Smart Boss Business Book club, email me (Alisa@firststepsfinancial.com) and I will get you on our list!

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By Alisa McCabe November 10, 2025
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By Alisa McCabe October 28, 2025
Evaluate Internal Cash Flow to Guide Business Growth Strategies Before pursuing any expansion, leaders must understand their current financial position. This means analyzing revenue patterns, expense categories, and liquidity levels to determine whether operations can genuinely support new initiatives. Growth that compromises your ability to meet payroll, vendor payments, or operational costs isn't growth at all. A thorough internal cash flow review exposes both strengths and vulnerabilities. Are receivables stretching beyond 60 days? Have fixed expenses climbed faster than revenue? Do seasonal fluctuations create liquidity gaps? Identifying these issues early allows you to address weaknesses before they become crises. Rolling cash flow forecasts provide the forward visibility essential for confident decision-making. By updating projections monthly or quarterly, you can anticipate how expansion initiatives will impact liquidity and adjust accordingly. Explore Financing Options That Support Stability Once you've assessed internal resources, external financing can bridge the gap between current capacity and growth ambitions. The key is selecting options that provide flexibility without creating unsustainable obligations. Common financing approaches include: Lines of credit: Flexible funding for short-term needs and working capital management. Term loans: Structured repayment over time to fund larger, long-term growth initiatives. Revolving facilities: Ongoing access to funds with repayment cycles that match operational needs. Strategic partnerships: Shared funding arrangements that reduce risk and broaden opportunity. Each option carries distinct implications. Short-term credit may solve immediate needs, but can strain cash flow if repayment schedules are aggressive. Term loans spread costs over time but require confidence that future revenue will support payments. Evaluate not just the cost but how each structure aligns with your revenue cycle and growth timeline. Prioritize Investments With Measurable Returns Not all opportunities deserve equal attention. Effective business growth strategies focus resources on initiatives that deliver clear, quantifiable returns such as increased revenue, operational efficiency gains, or expanded market reach. Financial modeling helps compare potential outcomes and identify the highest-value investments. Analyze payback periods, contribution margins, and scalability to ensure capital flows toward opportunities that strengthen rather than strain your business. Consider phasing major projects to test results, refine approaches, and scale what works without overcommitting resources upfront. Implement Scalable Processes to Prevent Bottlenecks Rapid expansion exposes operational weaknesses. Without scalable system s, growth creates bottlenecks in invoicing, inventory management, fulfillment, or reporting that directly compromise liquidity and customer satisfaction. Automation plays a critical role in scaling efficiently. Automated invoicing accelerates collections and reduces errors. Digital inventory systems prevent stock outs and overordering. Integrated reporting platforms provide real-time visibility into performance metrics. However, technology alone isn't enough. Training teams, refining communication channels, and establishing clear protocols ensure people and processes evolve together to support sustainable expansion. Monitor Key Indicators to Stay Ahead of Problems Business growth strategies succeed only when leaders actively track performance. Operating cash flow, working capital ratio, and debt service coverage reveal whether expansion aligns with financial health. Regular monitoring enables you to spot warning signs early and course-correct before minor issues escalate into major problems. Real-time dashboards and reporting platforms make this easier. Monthly or quarterly reviews of both financial and operational metrics allow timely adjustments. But don't focus solely on financial indicators. Customer retention rates, operational efficiency, and team capacity provide equally important signals about whether growth is sustainable or simply inflating revenue at the expense of long-term stability. Growth Should Strengthen, Not Strain, Your Business Successful expansion isn't about chasing every opportunity but about pursuing the right ones at the right time. By carefully evaluating cash flow, making thoughtful financing choices, investing strategically, building scalable systems, and monitoring performance consistently, you ensure that growth builds organizational strength rather than exposing dangerous vulnerabilities. First Steps Financial partners with you to design business growth strategies that balance ambition with financial discipline. Together, we analyze your position, identify sustainable opportunities, and implement approaches that expand your organization while protecting liquidity. Connect with our team to build a growth plan rooted in both confidence and financial resilience.
By Alisa McCabe October 16, 2025
1. Cash Flow Cash flow is the lifeblood of any small business. This metric shows you exactly how much money is flowing in and out of your business over a specific period. Unlike profit, which can be theoretical, cash flow represents real money you can actually spend. Positive cash flow means you're bringing in more than you're spending, while negative cash flow signals potential trouble ahead. Monitor both your operating cash flow (from daily operations) and free cash flow (what's left after necessary investments) to get a complete picture of your financial health. 2. Gross Profit Margin Your gross profit margin reveals how efficiently you're producing and delivering your products or services. A healthy gross profit margin indicates that you are pricing your offerings appropriately and managing production costs effectively. Financial KPIs like gross profit margin help you understand whether your core business model is fundamentally sound before considering overhead expenses. 3. Net Profit Margin While gross profit margin focuses on direct costs, net profit margin gives you the complete financial story. This metric shows what percentage of your revenue remains after all expenses, including overhead, taxes, and interest payments. It's the ultimate measure of your business's profitability and efficiency. A declining net profit margin might indicate rising costs, pricing pressure, or operational inefficiencies that need immediate attention. 4. Customer Acquisition Cost (CAC) Understanding how much you spend to acquire each new customer is crucial for sustainable growth. Customer Acquisition Cost includes all marketing and sales expenses divided by the number of new customers gained in that period. This Financial KPI helps you evaluate which marketing channels deliver the best return on investment and ensures you're not spending more to acquire customers than they're worth to your business. 5. Customer Lifetime Value (CLV) Customer Lifetime Value predicts the total revenue you can expect from a customer throughout your entire relationship. Financial KPIs like CAC and CLV help you make informed decisions about how much to invest in customer acquisition and retention. When your CLV significantly exceeds your CAC, you have a healthy, scalable business model. Focus on increasing CLV through improved customer service, upselling, and building long-term relationships. 6. Accounts Receivable Turnover This metric measures how efficiently you collect money owed to your business. Calculate it by dividing your net credit sales by average accounts receivable. A higher turnover ratio indicates you're collecting payments quickly, which improves cash flow. If this ratio is declining, you might need to tighten credit policies, improve collection processes, or reconsider which customers you extend credit terms to. 7. Inventory Turnover Financial KPIs for businesses that carry inventory, show how quickly you're selling and replacing stock. A high inventory turnover typically indicates strong sales and efficient inventory management, while a low turnover might signal excess stock, poor demand forecasting, or products that aren't resonating with customers. Strike the right balance to avoid stockouts while minimizing carrying costs . 8. Debt-to-Equity Ratio This ratio compares your total debt to your business equity, providing insight into your financial leverage and risk profile. A high debt-to-equity ratio might indicate heavy reliance on borrowed money, which increases financial risk but can also accelerate growth. Understanding this ratio helps you make informed decisions about financing options and manage your capital structure effectively. 9. Working Capital Ratio Working capital measures your ability to meet short-term obligations and is calculated by dividing current assets by current liabilities. A ratio above 1.0 indicates you have sufficient liquid assets to cover immediate debts. This Financial KPI is vital for managing seasonal fluctuations and unexpected expenses that could otherwise disrupt your operations. 10. Revenue Growth Rate Track how your revenue is growing month-over-month, quarter-over-quarter, and year-over-year. This metric helps you identify trends, evaluate the effectiveness of growth strategies, and make realistic projections for the future. Consistent revenue growth indicates a healthy business trajectory, while declining growth rates signal the need for strategic adjustments. Take Control of Your Financial Future Mastering these Financial KPIs transforms you from a business owner who's simply hoping for success into one who's strategically driving toward it. However, implementing robust financial tracking systems and interpreting these metrics correctly can feel overwhelming when you're already juggling countless other responsibilities. That's where expert guidance makes all the difference. At First Steps Financial, we specialize in helping small business owners like you establish comprehensive financial monitoring systems, interpret key metrics, and translate data into actionable strategies. Our team understands the unique challenges you face and can help you build the financial foundation necessary for sustainable growth. Don't let uncertainty cloud your business decisions any longer. Let’s connect and discuss how proper financial tracking can accelerate your path to success.

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