Building a Resilient Business: Lessons from Adversity

Resilience is crucial in business because it empowers entrepreneurs to navigate challenges, adapt to changing circumstances, and recover from setbacks. It fosters a mindset of perseverance and problem-solving, enabling business owners to learn from failures, maintain focus on long-term goals, and drive continuous growth even in the face of adversity.


Some business owners showing resilience during adversity- for inspiration!

Sara Blakely – Spanx

When Sara Blakely, founder of Spanx, came up with the idea for footless pantyhose, she faced numerous rejections from manufacturers. Most of them didn’t believe in her product and refused to take her seriously. Blakely continued to knock on doors, eventually convincing a manufacturer to take a chance. She took charge of every aspect, from production to marketing, and even managed to get her products featured on Oprah.


⇨⇨ Spanx became a multi-billion-dollar company, and Blakely is now recognized as one of the most successful self-made women entrepreneurs. Her perseverance turned a simple idea into a global brand.

Howard Schultz – Starbucks

When Howard Schultz acquired Starbucks, it was a small coffee bean shop. He had a vision of transforming it into a coffeehouse chain, but faced skepticism and resistance from potential investors. 


Schultz was determined to bring his vision to life, so he persisted and eventually gathered enough investment to grow the brand. When the company struggled financially during the 2008 recession, he made tough decisions, including closing stores and reinventing their brand experience.


⇨⇨Schultz’s efforts paid off, as Starbucks became a global coffee powerhouse, admired for its brand, culture, and innovation. His resilience in the face of early setbacks and economic downturns helped the company thrive.

Reed Hastings – Netflix

In its early years, Netflix operated as a DVD rental service. The company faced intense competition from Blockbuster, which dominated the market. Hastings approached Blockbuster with a partnership proposal but was turned down. Rather than giving up, Hastings pivoted Netflix to an online streaming model. This forward-thinking move allowed Netflix to pioneer the video streaming industry, which disrupted traditional rental models.


⇨⇨Today, Netflix is one of the leading streaming platforms worldwide, and Reed Hastings’ ability to adapt and innovate helped it grow into a multi-billion-dollar entertainment giant.

Vera Wang – Vera Wang Bridal

After being passed over for the editor-in-chief position at Vogue, Vera Wang decided to switch careers and follow her passion for design. She faced the challenge of entering the highly competitive fashion industry with no formal background in fashion design.


Wang took the rejection as an opportunity to pivot and launched her own bridal wear line. She used her industry knowledge, connections, and vision to fill a gap in the market for modern, high-end wedding gowns.


⇨⇨Vera Wang is now one of the most iconic names in bridal fashion, and her story is a testament to how adversity can lead to new beginnings and success.

Janice Bryant Howroyd – The ActOne Group

Janice Bryant Howroyd founded The ActOne Group, a staffing agency, in 1978 with just $1,500. As a Black woman entrepreneur, she faced biases and had to navigate a challenging business environment with limited resources.


She used her personal experiences, skills, and tenacity to grow the business steadily. By focusing on excellent service, she built a reputation that helped her company expand.


⇨⇨Today, The ActOne Group is a multi-billion-dollar global enterprise, and Howroyd became the first African-American woman to run a billion-dollar business. Her resilience and strategic thinking helped her overcome numerous obstacles along the way.


These stories highlight how setbacks and adversity can serve as catalysts for growth. Each of these entrepreneurs turned challenges into opportunities, building resilient businesses that have left a lasting impact. You are not alone if you feel like you are struggling as an entrepreneur.


Take note of these leaders and how they used this adversity to make changes and grow their business.

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By Alisa McCabe September 5, 2025
Understanding the Strategic Role of Small Business Accountants Many entrepreneurs struggle with a common dilemma: knowing when to step back from certain responsibilities and bring in professional support. You understand your business better than anyone, but the complexity of business finances requires specialized expertise that goes far beyond basic number-crunching. Small business accountants serve as far more than data entry specialists. These professionals act as financial strategists, business advisors, and operational efficiency experts rolled into one. They bring analytics to your financial decision-making process while providing insights that help you reshape how you view your business's potential. The 7 Critical Warning Signs ​Navigating the financial landscape of a growing business requires keen awareness and proactive planning. The following warning signs reveal critical moments when small business owners should consider professional accounting support. Sign 1: Your Financial Records Create More Confusion Than Clarity When reviewing your books feels like deciphering a foreign language, and you spend more time trying to understand where your money went than planning where it should go next, you need to take decisive steps to bring clarity back. Disorganized financial records don't just create headaches; they prevent you from making informed decisions about inventory, staffing, marketing spend, and growth investments. If reconciling accounts has become a monthly nightmare or you're unsure about your true profitability, a professional bookkeeper can serve as a trusted partner to restore order. Sign 2: Cash Flow Unpredictability Keeps You Awake at Night Successful businesses often experience the paradox of being profitable on paper while struggling with actual cash availability. When you find yourself constantly worried about meeting payroll, paying suppliers, or having enough working capital for unexpected opportunities, it's time to consider professional help. Accounting professionals excel at creating cash flow forecasting models that turn unpredictable financial swings into manageable, anticipated patterns you can plan around. Sign 3: Business Decisions Happen in an Information Vacuum Every strategic choice, from hiring decisions to product launches, should be grounded in solid financial data. If you're making important business decisions based on gut feelings rather than concrete financial analysis, you're operating without one of your most powerful tools. Professional accountants create comprehensive reporting systems that provide real-time insights into which products, services, or customer segments drive profitability and which ones drain resources. Sign 4: Rapid Growth Has Outpaced Your Systems Success can create its own hurdles. The simple systems you used initially become inadequate when transaction volumes increase or you manage multiple revenue streams. Small business accountants specialize in scaling financial infrastructure to match business growth. This ensures that expanding operations don't collapse under their own administrative weight. Sign 5: Compliance Requirements Feel Overwhelming As businesses evolve, regulatory obligations multiply. New licensing requirements, industry-specific reporting standards, employment regulations, and operational compliance demands can consume your time and mental energy. Rather than becoming an expert in every regulatory nuance, engaging a professional allows you to ensure compliance while focusing on activities that directly drive revenue and growth. Sign 6: Financial Planning Extends Beyond Next Month When your business planning involves longer time horizons, investment considerations, or funding discussions, rudimentary financial tracking becomes insufficient. Whether you're contemplating expansion, considering acquisition opportunities, or preparing for investment rounds, fractional accounting firms provide the sophisticated financial modeling and analysis that informed decision-making requires. Sign 7: You're Leaving Money on the Table Perhaps the most subtle but costly sign involves missed opportunities for financial optimization. This might manifest as poor vendor payment timing, suboptimal pricing strategies, or failure to identify the most profitable aspects of your business. A fractional professional can help you identify these hidden profit centers and cost reduction opportunities. The Fractional Advantage for Growing Businesses ​Fractional accounting services provide access to financial expertise without the overhead costs associated with full-time staff positions. With a fractional accountant on your team, you stay in the driver’s seat armed with senior-level expertise in your corner, ready to help you seize opportunities, cut through complexity, and gain a competitive edge. Fractional accountants often bring years of experience across multiple industries and business stages, offering insights that come from seeing diverse challenges and solutions. The scalability factor makes fractional arrangements particularly attractive. As your business grows, services can expand proportionally. During slower periods, you're not paying for unused capacity. The investment in professional accounting support typically pays dividends far beyond its cost through improved decision-making and operational efficiency. Ready to transform your business's financial strategy? At First Steps Financial, we offer tailored accounting solutions that help you turn potential challenges into meaningful opportunities. You’ve already proven you can build a thriving business; now take the next winning step. Let’s design a financial strategy that keeps you ahead of the game. Let’s connect.
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